One question,
answered in three days.
Can we afford this hire? The Opportunity Brief answers one question in three business days: one page, sized in dollars, one next step.
- Duration
- 3 business days
- Format
- Async + written brief
- Scope
- Fixed fee, quoted first
One page. Plain English.
No 40‑page deck. A short document you can read in ten minutes and act on by end of week.
The opportunity confirmed, or the gap found.
What it costs or is worth, with the root cause in plain language.
One specific move you can make.
You keep running the business.
20 minutes to scope the question and confirm the data is there.
You share read-only access to the relevant reports.
We find the opportunity or the gap and size it in dollars.
One page in your inbox, reviewed by a partner.
One question. Not a full review.
A good fit for the Brief
- “We’re about to hire. I want to confirm the revenue justifies it.”
- “A specific channel is underperforming. I want to know why.”
Use the Sprint instead
- “Three reports don’t agree and I don’t know which one to trust.”
- “I have a big decision and I’m not sure what’s driving our numbers.”
Questions owners ask.
What is the Opportunity Brief?
The Opportunity Brief is a focused, three-day analysis that gives you the answer to one question, and what to do about it. We scope the question, dig into the data you already have, and hand you a single page with a clear read and a specific next step.
How long does it take and how does it work?
It takes 3 business days and is fixed-fee. It starts with a free 20‑minute Gap Call to scope the question. You then share read-only access to the relevant reports, we analyze the data on day two, and the written brief is delivered on day three. The work is async.
What do I get at the end?
One page in plain language. It sizes the opportunity or gap in dollars, explains the root cause, and gives one specific next step the owner can take. It is a short document you can read in ten minutes and act on by end of week. There is no 40‑page deck.
When is the Opportunity Brief the right choice?
When you have a single, scoped question that can be answered from data you already have, such as confirming that revenue justifies a hire, or finding out why one specific channel is underperforming.
When should I choose the 5‑Day Sprint instead?
When your reports do not agree, the question is broad, or the data is fragmented across systems. The Sprint takes five days, is fixed scope, and includes full multi-system reconciliation, a root-cause trace, and one to three prioritized actions.
Does it cost anything to find out if the Brief fits?
No. The Gap Call is free, takes 20 minutes, and carries no commitment. We confirm the question is scoped correctly and the data is available. If it is not the right fit, we will tell you that too.